2019 Lowrance Sponsorship Program

2017 Lowrance Program

Lowrance Banner at the Pocomoke River Tournaments in Snow Hill Maryland. It’s the first Banner everyone sees when they return from their day on the river. It’s important to display sponsor banners at all activities to show support.

Jay Walls returns his catch to the water at the Nanticoke Tournament in July. Jay is always successful at the tournaments following the way points on his Lowrance HDS 9.

(Typical Banner Setup at our Adult Youth Tournament)

Pictured above is Brian LaClair. Brian and his Partner Mike Morris (Pictured below) used his Ranger boat equipped with Lowrance HDS 12 electronics and Mike’s boat also equipped with Lowrance HDS 12 to finish as Delaware’s Buddy points Champions. Along with this title, Brian finished 2nd and Mike finished 5th in the BFL on the James River qualifying them for the BFL Regionals on Lake Lanier October 19 – 21, 2017. These two are no strangers to this type of picture. Good Luck Brian and Mike.

Typical Banner Set up for our Adult/Youth Tournament. We expose all the anglers and spectator to our sponsor logos and make those names and logo familiar to them. We also let them know that this is quality equipment and names they can depend on for the best in the industry merchandise.

2016 Lowrance Program


2015-2016 Lowrance Sponsorship Program












At various activities during the year The Delaware TBF will stage displays of the Bass boats and their Lowrance electronics. In this case, it’s a Ranger Z521 with dash mounted HDS 9 Gen3 and bow mounted HDS 7 Gen3. With the Demo mode on the Lowrance units it gives the observer a close up view of the quality of these units. Pictured above is Jim Short just prior to setting up a display with his Ranger Boat equipped with 3 HDS-12 Gen2 Lowrance units. Jim is a constant contributor and presence at all the Delaware functions and his boat is always a huge attraction with the Lowrance units on demo.

Lowrance pic











Mike Morris pictured with the Chapter Championship Tournament Lunker from the Nanticoke River. Mike has been using Lowrance electronics on his boats for the last 15 years. He uses his HDS 7 & 8 units with Structure-Scan to locate underwater cover, pinpointing it with the GPS waypoint feature of his Lowrance. “Staying on top of the fish is one of the most important facets of being a successful angler. I use my Lowrance electronics to do exactly that. It’s time on the water and good electronics that make you successful.”

Mike is an important part of the Delaware TBF Tournament Committee. He developed our procedure for keeping track of Tournament statistics and Draw procedures, and is a strong advocate of Lowrance products.

youth tourn


During this past year the Three Rivers Bass Club with the Help of the Delaware Bass Federation trailer held a youth tournament on the Broadkill River in Millsboro, Delaware. Three Rivers bass club and Delaware TBF proudly displayed the Lowrance banner at this Tournament. Delaware Department of Natural Resources and Environmental Control (Dnrec) officer Shea Lindell attended to lend a hand. Shea has been associated with the Delaware TBF for quite some time, coming up through the Jr. Club program to the Adult program. Although not as active as he used to be because of his commitment to his position, Shea devotes as much time as possible.

Brian LeClair

Brian LaClair used his Lowrance units while fishing the Mid-Atlantic Divisional in Lake Erie in Erie Pennsylvania. Marking his Waypoints during pre -fishing with his Lowrance HDS8 Gen 2, Brian was able to return to these points and score a 1st place finish on the Delaware Team and a 4th place overall tournament finish. Brian will continue to the TBF National tournament at Table Rock Lake, Kimberling City Missouri on April 14th -16th, 2016. Brian says you need to pay attention to your electronics and use them faithfully to locate structure and cover and keep up with the movement of the fish. Pay attention to bait fish, structure changes and cover that can’t be spotted by eye. It’s like watching a TV screen of everything below tour boat. We wish Brian well in the upcoming National Tournament and all the Tournaments that Brian fishes.






Electronics Leader Transforms What Anglers See Below The Surface

3d sonarTulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of a game-changing, sonar-imaging system – Lowrance StructureScan® 3D.

Lowrance StructureScan 3D allows anglers to easily see fish, underwater structure and bottom contours in a stunning three-dimensional display on their HDS Gen3 fishfinder/chartplotter. StructureScan 3D imaging quickly scans underwater terrain and fish-holding structure to create high-resolution, 180-degree super-wide, three-dimensional views – in depths to 300 feet and as far as 600 feet port and starboard. Yielding captivating images with unprecedented detail, StructureScan 3D gives anglers a better understanding of where fish and structure are located in relation to their boat. The true-to-life 3D scans are viewed on the Lowrance HDS Gen3 display, when used in combination with the SideScan 3D Skimmer® transducer and StructureScan 3D module – making HDS Gen3 the ultimate fishfinder.

StructureScan 3D sonar provides multiple viewing options including boosted DownScan Imaging™, even more detailed StructureScan HD and the new revolutionary three-dimensional views. Using virtual point-of-view angles or ScanTrack™ pan-tilt-rotate control, anglers can combine custom HD and 3D views to increase situational awareness and search fishing areas as never before.

In addition to outstanding crystal-clear imaging, StructureScan 3D has exclusive features that make finding fish even easier including:

Leading Edge™ scanning reference provides a clear graphical illustration of the sonar beams as they intersect with the bottom contours and gives the angler a better sense of target depth.

SelectScan™ water column target coloring automatically shades fish-holding cover and suspended targets in a color that contrasts the selected color palette, making target identification quicker and easier than ever before.

Vertical Depth Enhancement provides emphasis to vertical drops and crucial depth contour changes making them easier to identify relative to the surrounding underwater terrain.

3D Waypoint Overlay makes it easy to revisit fishing areas, structure and other underwater sweet spots. Use the waypoint keypad to save a waypoint at the boat location or switch to cursor mode and save a waypoint over specific targets, baitfish schools or cover.

“With StructureScan 3D, anglers can search for fish and underwater structure like never before,” said Leif Ottosson, CEO and president, Navico. “With the addition of StructureScan 3D to our HDS Gen3 range, we will change the way people fish. Giving anglers a unique three-dimensional view of fish, structure and contours maximizes anglers time on the water and keeps them in the strike zone.”

Scheduled for availability on or before December 2015, Lowrance StructureScan 3D can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada and is priced at $999 for the module and Skimmer transducer kit. For more information about StructureScan 3D, the HDS Gen3 or the entire line of Lowrance marine electronics, or to locate an authorized Lowrance dealer, please visit www.lowrance.com.

For imagery and other editorial requests, please contact:

Andrew Golden
Rushton Gregory Communications

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com